THE FASHION DIARIES EXCLUSIVE: Supima Design Lab 2020 is Going Virtual, Oct. 8

Supima presents the 3rd annual Supima Design Lab in its very first all-digital format, which will take place on Thursday, October 8th and be streamed live on Supima’s Instagram along with Fashion Network. Once again Supima brings together a select group of up and coming and leading designers from around the world.  This year’s Supima Design Lab will showcase exclusive collections designed using American-grown Supima cotton featuring designs by the winner and finalists of the 2020 Supima Design Competition, the selection of the 2020 Hyères Fashion & Photography Festival and by leading International designers. 

Created exclusively for the Supima Design Lab, each design showcases the endless possibilities of fabrics made with Supima cotton. Stemming from a commitment to design, sustainable innovation and superior quality, Supima is unwavering in its ongoing programs that create platforms for designers to express themselves despite the challenges of Covid-19. 

This Year’s Digital Runway show will be presenting “Made with Supima” Exclusive Designs by… 

The Winner and Finalists of the 13th Annual Supima Design Competition :

Amanda Forastieri, Drexel University – This Year’s Winner 

Sakura Mizutani, Fashion Institute of Design & Merchandising 

Jenny Feng, Fashion Institute of Technology 

Jennie Nguyen, Kent State University 

Terrence Zhou, Parsons School of Design 

Kyra Buenviaje, Rhode Island School of Design 

Finalists of 35th International Festival of Fashion, Fashion Photography and Accessories of Hyères :

Katarzyna Agnieszka (France)Andrea Grossi (Italy) 

Aline Boubert (France)Marvin M’Toumo (France) 

Xavier Brisoux (France)Maximilian Rittler (Belgium) 

Emma Bruschi (France)Céline Shen (France) 

Timour Desdemoustier (Belgium)Tom van der Borght (Belgium) 

Selected Leading Designers  :

Thierry Colson 

Lutz Huelle 

Dice Kayek 

Jean Paul Knott 

On Aura Tout Vu 

As a special addition to this year’s Supima Design Lab, there will be a round table orchestrated by Benjamin Simmenauer, Permanent Professor at Institut Français de la Mode, Fashion Expert & Brand Strategist. The round table includes a select panel of industry leaders for an in-depth discussion of the Supima Design Lab – From the Fields to the Runway.  This year’s panelists include : 

Jean-Pierre Blanc, Founder, International Festival of Fashion, Photography and Accessories of Hyères  

Godfrey Deeny, International Editor-in-Chief, FashionNetwork 

Marc Lewkowitz, President & CEO, Supima 

Buxton Midyette, VP Marketing & Promotions, Supima 

We are truly honored to continue working with our SDC Partner School finalists, the selection from the Festival de Hyères and our Leading Designer group.  During the pandemic, we knew it was more important than ever to stay nimble and shift the Supima Design Lab into a virtual format to support these emerging designers achieve success in the fashion industry ” — Buxton Midyette, VP Marketing & Promotions, Supima 

Supima Design Lab 2020

About Supima : 

Supima is America’s premium cotton. Founded in 1954, the Supima brand, short for “Superior Pima,” designates an elite variety of pima cotton sustainably grown only in the West and the Southwestern U.S. It is prized the world over by designers and discerning consumers who value its resilient strength, lasting color and indulgent softness. 

Follow Supima on Social: 

Instagram: @Supima 

Facebook: @Supima 

Twitter: @Supima 

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