PROFILE DIARIES: A Q&A with writer and life coach, Victoria Greenwald

Something you may know about me, other than the fact I tend to publicize my life on social media, is that I am a HUGE people person, and I love to write feature stories. I’ve done one for my rockstar fashion designing friend, Maria Del Carmen Mercado, but this time I chose someone from my hometown (Medfield, MA) who is killing it as a writer and a life coach. That someone is no other than Victoria Greenwald!

A: Where did you go to college and what did you study?

V: I went to Wheaton College, a small Christian liberal arts college in Wheaton, Illinois, and I studied psychology, English, and journalism! I loved my experience there, from the classes to the intentional community. 

A: Describe your writing career.

V: I’ve been wanting to be a professional writer as long as I can remember! One of my earliest memories is writing a short story on an old typewriter in my basement (it was about 4 superhero middle schoolers. Very cool). I decided to major in psychology in college because it felt a little more practical, but throughout my 4 years I ended up adding 2 writing degrees to my studies and all of my extracurriculars and career pursuits ended up in the writing realm. I graduated college with a full-time job writing at The Everygirl, and eventually launched my own blog after switching jobs. Now, I use writing as a huge part of my coaching!

A: What made you decide to pursue coaching?

V: I went to college thinking I’d be a counselor, as working with people through transitions has always been something I’ve been gifted at. I learned early on, however, that my strong desire to give direction and advice wouldn’t really fit into that job (which is great!), so I shifted career paths. Fast-forward a few years when I left my first writing job to work in full-time ministry, I started a blog to keep up the writing. I realized I liked writing about career tips, so I thought I’d offer a resume writing service, which I hated. It was a terrible move on my part — BUT I learned that for the 15 minutes that I got to talk with my clients about their dreams I absolutely loved. I learned that what I wanted to do was coaching, so I found a certification program that specifically helped me learn how to coach people through a Gospel-centered lens and I’ve been off to the races since then! 

A: What are you working on now?

V: Currently, I’m building out my business. I work with clients 1:1 in tailored programs, and I’m working on a self-paced course that’s all about purpose and vision. 

A: What do you have to say to those who are working on their spiritual growth?

V: Spiritual growth is a life-long process, and that’s really beautiful. We have an innate desire to be known and loved, and to know and love in return — God is the only being that satisfies in both directions. Pursue Him with eagerness and curiosity, that obedience will never be returned void! 

A: What do you have to say to those who are in the writing profession?

V: Pursue excellence. Everyone can call themselves a writer these days, so make sure that what you’re contributing to the written world is of great value. Lots of us writers know that we have a million things to say, so I encourage you to use discernment in saying what needs to be said, not just what can be said (and said well, you wordsmith you). If you’re just looking to get into writing as a profession — practice! Write the kinds of stuff you want to write in the future, even if no one is paying you for it. Interview your friends. Write an op-ed on a political issue. Start a blog! There are many avenues for you to grow and learn. Learn to be self-motivated and pursue being great at your craft.

A: What was your goal, prior to your current vocation?

V: Such a great question — I wanted to be the Editor in Chief at Elle magazine! That was the goal. It’s so funny to see how I’ve shifted from writing for my own glory to writing as service to other women.

A: What has influenced your spiritual lifestyle?

V: I give a lot of credit for my early experiences with Christ to my parents. They love Him and they wanted me to know and love Him, too, so I got lots of exposure to Bible stories and life transformation from them and from my church when I was younger. Once I was off to college, it really became my responsibility to keep following Christ on my own, and He has impacted my life in such incredible ways that I had to keep following Him. He is the reason for my hope, for my joy, for my purpose! 

A: What would you say to those who are trying to be as confident and successful as you? Or growing their own brand, like yourself?

V: Confidence comes when you’ve defined success correctly. For me, success is serving my God and the people in my life every day — and the means for me to do that (coaching, prayer, friendship, working at my church) bring me SO much joy. I know that I am a part of God’s incredible plan for the whole world, and that takes a ton of pressure off of my shoulders to be the hero. For the gal who is reading this wanting to grow a brand: remember to only be pursuing things that serve your actual goal. What do you want? Know the answers to that before you start taking action steps. 

Big thanks to Victoria for the pictures, as well as the extremely thoughtful and candid answers! You can read Victoria’s blog and view her coaching services here.

A Reflection: The Girl Who Has Always Wanted To Write, Even If It Kills Her

Can you believe the year is more than half-over? It’s officially August 1, and I still can’t believe it. There are twenty-seven more days until I start my ~official~ senior year, and it hardly feels real! As I’m getting ready to apply to… get ready for it… GRAD SCHOOLS, I’m starting to realize what I really want to do — what makes my heart sing. I said in It’s Time To Speak Up About Creativity, that I’ve been diving into my creative side a lot more this year (and for the past two years of college, for that matter.) #CreativeWritingMajor

I’ve been writing for as long as I can remember. It was my second-grade teacher who first recognized that I loved to write. In fact, it was one of our spelling words and she said as an example, “April loves to WRITE.” I remember getting those Scholastic book order forms and my mom wanted to rip me apart for just wanting journals. Don’t get me wrong, I like to read, too, as it helps me with my writing. In fourth grade, I might’ve been the only one in my class to write six-to-ten pages of a story because I had so much to say, and so much detail to convey. However, I kept saying my favorite subject was math.

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I kept denying my teachers’ comments that math wasn’t my favorite. But they could see right through me. More importantly, they could see my proficiency in writing.

Looking back on that past self, why would I lie to myself like that? If I could just shake that fourth grade April and just tell her to admit that she’s not great at something, I honestly would. But even fourth grade April knew she liked to write, but just wouldn’t admit it for some weird-ass reason. One of my poems was used as an example for future classes! I remember that poem; it was called, “What is a Wish?” To this day, it was one of the best poems I’ve ever written.

Even when I wrote my first short story in first grade, I dreamt about college. In fact, the story took place after I had just finished college. Well, I have a year to go and I know this: I want to write. Always have, always will. I read this great article in Cosmopolitan about a woman who was determined to make a living out of writing. Never have I ever read a story and said, “this is me. I want to do this.”

I randomly look back at old Theology assignments, particularly from junior year, and I came across this excerpt:

As Jesus once said, “make use of the talents God gives you.” Now, I look back on my past and laugh about what character I tried to portray because that was not my God-given role.

I have had various hopes and dreams about what to become, as an adult. I am always curious about what college or university I will attend. And, I always thought that I would have to face the future alone. But I do not. God will be with me, guiding me every step of the way. God will plan my future with me. God will not let me throw away any of the work I have done, the talents I have obtained throughout the course of my life, or the grace I have received because He already has a plan for me: to study medicine. God knows where I am going, but He wants to surprise me. If I do not get into the college of my dreams, God will be crying with me. No matter where I go to college, or in life, God will always be by my side. God will help me make good decisions throughout the rest of my life. God will feed me the education that I not only received in school but the education I received from my past experiences in order to make those good decisions. I am, and will continue to be, a child of God.

I don’t mean to bring religion into this, and yes I did just cross out “to study medicine.” But let’s just say I was indeed surprised at myself throughout my college career and what I could do.

I am that girl who made books with computer paper and staples.

I am that girl who ever so badly wanted a laptop so she could write whenever she wanted.

I am that girl who sat at that old (now broken) desktop computer that I shared with my family members to write stories, only to be unfinished for years on end.

I am that girl who wrote essays so long they might as well be published.

I am April Frances Federico — the girl who has always wanted to write, even if it kills me.